StoreKit vs Flipdish: Which Online Ordering Platform Should You Choose?
The Short Answer
Flipdish is the stronger platform for most UK and Irish restaurants. StoreKit provides commission-free online ordering through a branded website. Flipdish does the same — and adds a full POS system, branded mobile apps, self-service kiosks, AI phone ordering and marketing automation.
For restaurants that want a single platform covering all ordering channels and in-store operations, Flipdish is the more complete solution.
What Is StoreKit?
StoreKit is a UK-based online ordering platform built for independent restaurants and small groups. Its core proposition is straightforward: take online orders directly through your own website, removing the commission charged by Deliveroo, Just Eat and Uber Eats.
Key features:
- Branded direct ordering website
- QR code ordering for dine-in and collection
- Payment processing
- Integration with some UK EPOS systems
- Fast setup — typically operational within a day
StoreKit works for operators who want to reduce marketplace dependency quickly without requiring dedicated IT support.
What Is Flipdish?
Flipdish is a restaurant technology platform used by independent restaurants, takeaways, cafés, QSR chains and multi-location groups across the UK, Ireland and internationally.
The platform includes:
- A full restaurant POS system for in-person ordering and payments
- Commission-free online ordering through a branded website
- Branded iOS and Android apps
- Self-service kiosks
- Kitchen display systems
- AI phone ordering agent
- AI marketing and customer engagement
- Delivery management
Flipdish is designed for restaurants that want their technology to work as a unified system rather than a collection of separate tools.
Feature Comparison
| Feature | StoreKit | Flipdish |
|---|---|---|
| Branded ordering website | ✓ | ✓ |
| Commission-free direct orders | ✓ | ✓ |
| QR code ordering | ✓ | ✓ |
| Full POS system | ✗ | ✓ |
| Branded mobile app | ✗ | ✓ |
| Self-service kiosks | ✗ | ✓ |
| Kitchen display system | ✗ | ✓ |
| AI phone ordering | ✗ | ✓ |
| Loyalty programme | Limited | ✓ |
| AI marketing automation | ✗ | ✓ |
| Multi-location management | Limited | ✓ |
| Franchise operations | ✗ | ✓ |
| UK and Ireland focus | ✓ | ✓ |
Online Ordering: How They Compare
Both platforms allow restaurants to take orders through their own branded website without paying marketplace commission. For a restaurant currently paying 25–30% on every online order, moving to direct ordering significantly improves margins.
StoreKit handles this efficiently. Setup is fast, the checkout is clean and it integrates with some existing EPOS systems.
Flipdish's online ordering platform does the same but with a key operational difference: orders from the website, mobile app, kiosk and phone agent all flow into the same POS queue and kitchen display screen. There is no separate tablet for online orders. Kitchen staff work from one unified order stream regardless of how the customer placed the order.
In a busy kitchen this matters. When staff manage separate tablets for different order sources, the risk of missed or delayed orders increases. A single queue simplifies service and reduces errors.
POS System
This is the most important difference between the two platforms.
StoreKit does not include a POS system. Restaurants using StoreKit still need a separate EPOS for counter and table service. This means two systems, two sets of reports and manual reconciliation to understand total sales.
Flipdish includes a full restaurant POS designed for high-volume service. All order channels — counter, table, online, app, kiosk, phone — run through the same system. Sales reporting, customer data and kitchen operations are unified.
For any restaurant that wants a clear picture of total performance and a kitchen that works from one order stream, Flipdish's integrated approach is a significant operational advantage.
Branded Mobile Apps
StoreKit does not offer branded mobile apps.
Flipdish builds and manages custom-branded iOS and Android apps for restaurants. Customers download your restaurant's app — your name, your branding — from the App Store or Google Play. From the app they can order, earn loyalty points and receive push notifications.
Branded apps consistently outperform mobile websites for repeat order frequency. A customer with your app installed is significantly more likely to reorder than one who found you through a marketplace. Push notifications drive direct revenue at minimal cost.
For any restaurant building direct customer relationships, a branded app is one of the most effective tools available. StoreKit cannot provide this.
Kiosk and Phone Ordering
StoreKit does not offer kiosk or phone ordering solutions.
Flipdish's self-service kiosks speed up service, reduce counter pressure on staff and increase average order values. Customers ordering at a kiosk consistently spend 15–30% more than those ordering at a counter because upsell suggestions appear at the moment of decision without time pressure.
The Flipdish AI phone agent answers inbound calls and takes orders automatically without staff involvement. For takeaways with significant phone volume, this reduces staff costs and captures orders accurately without waiting times.
Multi-Location Operations
StoreKit is primarily built for independent restaurants. Its multi-location capabilities are limited.
Flipdish is used by restaurant groups and franchise operators managing dozens or hundreds of sites. Menu updates, pricing changes, promotional campaigns and reporting can be managed centrally or delegated by site. Franchise operators control what franchisees can and cannot change at a local level.
For any operator running more than two or three locations, the difference in operational control is significant.
Customer Loyalty and Marketing
StoreKit offers basic incentives for repeat ordering.
Flipdish includes a full loyalty and marketing suite. Customer data collected across every ordering channel feeds into AI-powered marketing tools that automate campaigns, identify at-risk customers and measure the return from each promotion.
Because Flipdish is the direct ordering platform — not a marketplace — the restaurant owns the customer data. You can contact your customers directly, outside the ordering context, in a way that marketplace-dependent restaurants cannot.
Pricing
Neither company publishes detailed pricing publicly.
StoreKit typically charges a monthly subscription with a small transaction fee. Flipdish pricing varies by product combination. The online ordering pricing page provides an indication of costs. Because Flipdish replaces several separate tools — POS, ordering, apps, kiosks, marketing — the total platform cost is often lower than running comparable capabilities across multiple vendors.
Which Platform Should You Choose?
StoreKit suits restaurants that:
- Want a simple, fast way to take commission-free web orders
- Already have a POS they intend to keep
- Do not need a mobile app, kiosks or phone ordering
Flipdish suits restaurants that:
- Want POS and online ordering to work from one system
- Want a branded mobile app for customer engagement and repeat orders
- Need kiosk ordering, AI phone ordering or automated marketing
- Operate or plan to operate multiple locations
- Want one integrated platform rather than separate tools
Why Flipdish Is the Stronger Long-Term Choice
StoreKit solves a real and valuable problem — reducing marketplace commission — simply and effectively for straightforward setups.
But reducing marketplace dependency is usually a first step, not an end goal. Restaurants that want to build genuine customer relationships need a mobile app. Restaurants that want to increase in-store revenue need kiosks. Restaurants that want to scale need a platform that grows with them.
Flipdish addresses all of these needs within a single platform. Every ordering channel connects to the same POS, the same customer database and the same marketing tools. That integration turns individual transactions into customer relationships — which is what drives sustainable revenue growth.
For more independent comparisons of restaurant technology, visit restauranttech.co.uk.
Considering Flipdish for your restaurant? Explore plans and features or speak to the Flipdish team about your specific requirements.